By Sogol Motiey

Occasionally, people behind a product like to paint a picture that isn’t necessarily true to lure in the market.  Companies are constantly being accused of false advertising…almost every week.  Airborne, for example, had a $30 million lawsuit filed by the FTC, which determined that there is absolutely no proof that it will reduce the severity or duration of colds, nor will it provide any benefit for people who are exposed to germs in crowded places.  Pantene Pro-V also had an ad airing in China about how the shampoo had “supplement amino acids to make hair stronger for a lifetime” and make it “up to 10 times” stronger.

As there are many instances of false advertising, Sketchers has recently agreed to pay $50 million to settle their Kim Kardashian and Joe Montana “Shape-Up” false advertising case after they were hit with a $40 million lawsuit.  Those who purchased Sketcher’s Resistance Runner, Toners and Tone-ups are eligible for a refund.   The Federal Trade Commission determined on May 16 that the shoe company lied about clinical studies which claimed their Skechers Shape-Ups help people lose weight and strengthen muscles in the butt, legs and stomach.

“The commission settled similar charges with Reebok last year over its EasyTone walking shoes and RunTone running shoes. That $25 million agreement also provided customer refunds.”

Kim Kardashian not responded to the lawsuit.  She appeared in a commercial where she ditched a personal trainer in favor of wearing Sketchers.

Read more here.

WAITING FOR THE SUN is an accessories company operating on style and fun. I already love it and their sunglasses are awesome!  Romain is always sporting interesting brands or a fun accessory, in this case he’s got the shades. The company has a variety of styles and a kick ass interactive site, which everyone should go to when you’re Facebooking in the middle of your work day. The French company with their modest price point of 130 EU or $168…I’ve spent more on useless things. I’d rock a pair.

Note: This company is in no way associated to The Avant-Gardist.Com in sponsorships, I just really like the company.

By Sogol Motiey

Sassoon, often referred to as the “founder of hairdressing,” has been in the hairstyling scene since the 1950s, when hair was high and heavy — curled, teased and piled on the head.  Later in the 1960s, Sassoon’s cuts required little styling and fell into place perfectly every time, known as the “wash-and-wear” concept.  ”His timing was perfect: as women’s hair was liberated, so were their lives.”  Sassoon was one of the original feminists.

Sassoon opened his first salon in London in 1954 but said he didn’t perfect his “cut-is-everything” approach until the the 60s. Once the wash-and-wear concept hit, though, it hit big, and many women retired their curlers for good.

Sassoon grew up in England, where his mother, a single parent, placed Sassoon and his brother in a Jewish orphanage for seven years when she couldn’t provide for the family. When has was 14, his mother declared he was to become a hairdresser. After serving in the Israeli war, he returned home to fulfill her dream.

He opened his first salon in London in 1954 and launched his own line of products in 1973 with the now-famous slogan, “If you don’t look good, we don’t look good.”  Vidal Sassoon was the most famous hairstylist in the history of the world and died yesterday, May 9, in his home.

Read more here.

Sorry for the awful picture, but this was too good to pass up! As one of my friends described this as: ” Marco trend update: colorful cluttered collages with neon accents, mash ups of mini toys from the dentist office and hallo grams”  LOL! This is true.