THE AVANT GARDIST

J. Crew’s Bali Catalog Shoot

By Sogol Motiey

In the Golden Age, advertising was easy. You could pretty much toss in any stereotype or label you thought would help sell your product, and if any minorities complained, no one would care, because frankly, minorities aren’t the majority…

Many companies such as Cadbury, Dove, Summer’s Eve, Nivea…and J. Crew have gotten questioned for releasing racist ads in the past few years.

The J. Crew crew headed to Bali to photograph their latest spring 2012 looks against a backdrop of ancient temples and the village of Ubud, located in the heartland of the Bali island. However, J. Crew is coming under public scrutiny for its most recent catalog, showing their spring models with local Balinese children.

“The sentiment echoes critiques of Donna Karan’s recent ad campaign, which featured Adriana Lima modeling Donna Karan duds in the Haitian town of Jacmel with several local children huddled in the background.”

Does the Bali shoot strike you as imprudent?

Read more here.

Leave a Reply