San Francisco’s New Street Style


Del Popolo mobile pizzeria at San Francisco's Urban Air Street Market. Photo by Callie Waldman


I cruised through Hayes Valley’s Urban Air Market last weekend without any particular destinations in mind. With designers like Amos Goldbaum and San Franpsycho represented, the vibe of this market fit the San Francisco street wear scene that I know and love.

And just when I thought I’d seen everything, I came across Del Popolo—a mobile pizzeria built inside a twenty-foot transatlantic shipping container (and put on wheels). Inside sat an impressive Italian-made wood-fired oven where whole pizzas (baked-to-order) filled the air with utter bliss. Del Popolo’s side panel, constructed entirely out of glass, welcomed customers to its exposed kitchen interior while adding that touch of rustic sophistication that street foodies fork after.

Leave it to San Francisco to house the most cutting-edge development in the already trendy food truck scene. This food truck can literally beat every other food truck I’ve seen to date. The menu is simple; you can chose from three pizzas, all within the $10-$15 range, and none are sold by the slice. Bring a friend to help you hunt down this mobile giant and share an experience not to be missed.

By Callie Waldman


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